2. Personally Identifiable Information
When you visit the Sullivan Direct website or interactive advertisements, we will not collect any personally identifiable information about you (such as your name, address, telephone number or email address) unless you provide it to us voluntarily. In addition, in any case where our website or interactive advertisements invite visitors to submit names, email addresses or addresses of friends in connection with certain promotions, such as offers of product samples or information or the sending of messages through our website or interactive advertisements, if you opt not to provide us with personally identifiable information no material consequences will result, although you may be unable to participate in certain promotions, or receive product information, offered through Sullivan Direct's website or interactive advertisements.

3. Use of Personally Identifiable Information
Sullivan Direct may store and process your personally identifiable information to better understand your needs and how we may improve our services, and we may use your personally identifiable information to contact you. We may also enhance or merge personally identifiable information with data obtained from third parties for the same purposes. Sullivan Direct will not give or sell your personally identifiable information to any outside organization for the organization's own use without your consent. Your information may be shared with agents or contractors of Sullivan Direct in connection with services that these individuals or entities perform for Sullivan Direct.

4. Security
Sullivan Direct is committed to keeping secure the data you provide us and will take reasonable precautions to protect your personally identifiable information from loss, misuse or alteration. Agents or contractors of Sullivan Direct who have access to your personally identifiable information in connection with providing services for Sullivan Direct are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Sullivan Direct.

5. Children
Sullivan Direct has no intention of collecting any personally identifiable information from individuals under thirteen years of age. Where appropriate, Sullivan Direct will specifically instruct children not to submit such information on our website or advertisements. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us at the email address or address listed at the bottom of this Privacy Statement if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

6. Non-Personally Identifiable Information Collected Automatically
In some cases, we may collect information about you that is not personally identifiable. Examples of this type of information include the type of internet browser or computer operating system you are using and the domain name of the website from which you linked to our site or advertisement.

7. Information We May Place Automatically On Your Computer's Hard Drive
When you view our website or advertisements, we may store some information on your computer. This information will be in the form of a "cookie" or similar file and will help us in many ways. For example, cookies allow us to tailor a website or advertisement to better match your interests and preferences. Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

8. Contacting Us Regarding Your Personally Identifiable Information
If you have submitted personally identifiable information through a Sullivan Direct website or interactive advertisement and would like that information deleted from our records, or to request the personally identifiable information that Sullivan Direct has collected about you through its websites or interactive advertisements, please contact us via email at privacy@sullivandirect.com. We will use reasonable efforts to supply you with this information and correct any factual inaccuracies in this information, or to delete this information from our files if you so desire.